Our breathing Earth left me breathless. How about you?
Spring comes, then summer, fall and winter and if you are off the planet with a camera looking down at Earth, the seasons seem like breaths. Speed up the imagery, and the planet seems to pulse, like a living thing. Take a look at what designer John Nelson has done. It’s uncanny.
The real problem with Glass was pointed out by the New York Times’ tech blogger Jenna Wortham. It isn’t so much the glassholes as the “glassed out,” the people who wear a slack-jawed look of druggy disengagement as they focus fixedly on the little screen in front of their eyes. It reminds you that in Shakespeare’s time “distraction” was another word for madness. Indeed, Glass brings us literally to face with the fundamental metaphysical perplexity of modern life, as it was crisply summed up in the title of a classic comedy album released by Firesign Theater back in 1969: How can you be two places at once when you’re not anywhere at all?
As my great-grandmother Tobah would’ve said, in Yiddish, “You can’t dance at 2 weddings with 1 tuchas.” And I might add, in colloquial English, they’re “fugly.”
Anyone wondering how to “do” social customer service, look to @tomsshoes for just about the best example out there. Not only did they promptly reply to my Facebook private message query, they replied with this awesome video.
Now think about it for one second, they took the time to curate the product care FAQs, like mine, then produced clear and inexpensive stock answers. They’re posted to YouTube so a Community Manager could simply grab the answer link to my question. Bam! Done! And with speed, personality, and style.
Equally important is that the style of their reply is completely consistent with everything you would expect from the TOMS brand. It’s what I call “other-centric.” It’s not about them, it’s about you and being of service toyou.
And last, what did I do with the awesome reply they sent? I shared it. Tom’s mission accomplished.
TOMS FAQ - How to care for your TOMS shoes (by tomsshoes)